Seiko Baselworld 2008 - 2012
Services: 3D CAD Planning · Modular Architecture · Technical Development
Genre: Temporary Pavillions
Location: Basel, Switzerland
Year: 2008 - 2012
Client: Nüssli Schweiz AG, Switzerland
Architect: Tanseisha, Japan
PROJECT OVERVIEW
Technical planning and realization of the Seiko exhibition space at Baselworld Watch Fair. The concept featured a sculptural canyon of white lacquered panels embedded with more than 42,000 Swarovski crystals, creating a highly refined display environment. A contrasting void space incorporated artificial granite blocks, precisely replicated from natural stone, forming an immersive and material-driven architectural setting for presenting Seiko’s timepieces.
ROLE
Led the full 3D planning and served as technical project lead for the entire installation. Translated the architectural concept into buildable structures, coordinated all trades, and oversaw the implementation under tight construction timelines.
KEY ACHIEVEMENTS
Delivered a highly detailed and complex exhibition environment within a short build schedule, successfully combining precision fabrication, material experimentation, and spatial design to create a distinctive and memorable brand experience.